This spring, beauty is getting a reset, and it’s all about stripping things back to what truly matters: your skin, your glow, your confidence.
At BONNIE, we believe confidence doesn’t need coverage. That’s why we’ve launched #BareItAllWithBONNIE, a community-powered campaign designed to celebrate you, just as you are. The idea is simple: this week, we’re inviting you to go makeup-free and embrace the beauty of natural, radiant skin.
It’s not about perfection. It’s about freedom. The freedom to step out barefaced and bold, knowing your skin is glowing and healthy, and your beauty shines through. No makeup, just confidence, just BONNIE.
Why We’re Baring It All with only Face Tanning Drops
Our GLOW Gradual Tanning Face Drops are the true hero here, alongside the inspiration behind this campaign which comes from a quiet shift we’ve been seeing in beauty culture. After years of hyper-filtered photos and complicated routines, many of us are craving something softer and more authentic. Less really is more...
Going makeup-free isn’t about rejecting beauty products or never wearing makeup again, it’s about giving yourself permission to choose. And letting your skin breathe.
When you step out without makeup, you’re saying:
My skin is enough and I am confident in my natural beauty. But that can be scary, and so at BONNIE, we’re here to make that feel good - literally. Our products are designed to work with your skin, giving you that sun-kissed, post-holiday radiance without streaks, irritation, or the need for thick foundation every day.
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5 Tips to Feel Confident with our Face Tanning Drops and Fresh Skin
Not sure you’re ready to ditch the coverage? Here are some simple ways to boost your confidence while going bare-faced with only a BONNIE Face Tan.
1. Prep Your Skin
Healthy, glowing skin is the ultimate confidence booster. Start with a simple routine: cleanse, hydrate, and protect. Then BONNIE’s GLOW Gradual Tanning Face Drops enter the chat, adding a soft and even glow that mimics a mini-vacation, no makeup required.
Pro tip: Apply GLOW in the evening, so you wake up looking naturally healthy and golden for whatever the day lies ahead.
2. Focus on Hydration
Dewy skin starts with deep hydration. Drink plenty of water and we believe an intake of Omega daily (in your diet or in capsules) is a non negotable. Forr your body, using a nourishing moisturiser (like BONNIE’s GLAZED Moisturising Lotion) will help your skin look plump, smooth, and also be prepped for a longer lasting Body Tanning routine with BONNIE's GOLDEN Gradual Tanning Lotion.
3. Groom Your Brows & Lashes
Small tweaks can make a big difference. Even if you’re skipping foundation or mascara, brushing up your brows and curling your lashes helps define your features without makeup. It’s your face… but a little more polished.
4. Wear SPF, Always
Confidence also comes from knowing you’re protecting your skin long-term. Sunscreen isn’t just essential for health; it also helps prevent premature ageing, uneven tone, and irritation... all things that can make you feel like you need coverage.
5. Practice Self-Kindness
Going makeup-free can feel vulnerable at first, especially if you’re used to wearing makeup daily. Try reframing the narrative: instead of focusing on what you wish your skin looked like, celebrate what you love about it.
Every freckle, every feature, and when you share that bare-faced selfie, you might just inspire someone else to do the same. Your skin WILL love you for it.
How to Join the #BareItAllWithBONNIE Movement
We’d love for you to be part of this moment. Here’s how:
- Post a makeup-free selfie on Instagram or TikTok.
- Tag @bebonnieskin and use #BareItAllWithBONNIE.
- Every tag = one entry into our giveaway.
- You could win a year’s supply of BONNIE for you + a friend.
Entries close Sunday, 14 September at 11:59pm NZST. Winner drawn Monday, 15 September at 10am NZST. T&Cs apply.
Whether you go makeup-free for one day or the whole week, #BareItAllWithBONNIE is about embracing the skin you’re in. With BONNIE by your side, you can feel radiant, protected, and beautifully bare.
Because true confidence isn’t found in a compact or concealer wand, it’s in the quiet moments when you realise you already have everything you need to glow.
Are you ready to bare it all?
BONNIE x