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GOLDEN: How to Choose the Perfect Shade

Hey lovely,

Not sure whether to go Light–Medium or Medium–Dark? You’re not alone… choosing the right shade can feel like a big decision, especially when you want your glow to look effortless and natural. The good news? With GOLDEN, both shades are designed to be soft, buildable, and beginner-friendly... so you really can’t go too far wrong

Here’s how to find your perfect match...

Light–Medium

This one’s for you if you’re fair-skinned, new to gradual tanning, or just after that subtle, sun-kissed look. Think: "Did she go away for the weekend?" vibes.

It’s the perfect everyday bronze... soft, golden, and super easy to build on. If in doubt… start here. You can always add another layer (or two) to deepen the glow over a few days.

Medium–Dark

After a deeper tan right away, tan easily naturally or have a medium/olive skin tone? Medium–Dark is your girl. She builds fast, gives you a rich bronzed finish, and is ideal if you already tan easily or want more colour payoff with fewer layers.

It’s still gradual.... just with a little more punch.

Still not sure?

Here’s the beauty of gradual tanning… it’s low-commitment. You can build your golden gradual tanning tone slowly, and if you ever go a little too far, it’ll fade naturally in a few days. (Plus, GLAZED helps it fade evenly… not in patches.)

Some of our BONNIE babes even mix both shades depending on the season... Light–Medium in winter, Medium–Dark come summer. Whatever you choose, GOLDEN’s skincare-first formula means your skin will stay hydrated, smooth and never sticky or streaky.

Still stuck, send us an email to hello@bonnieskin.com or inbox us and we can help colour match you perfectly, let's chat!

Can’t wait to meet your beautiful skin,

BONNIE x